Up until recently the demographics that made up the green market were white upper class individuals; people who were able to afford the premium being charged on green and organic products.
These markets are seeing a widening of the gap with potential, on all sides of the fence. With public announcements, weather patterns, press reports and personal experiences – there is a rising change. This change is seen as encompassing a larger, wider group of ethnicity and age groups. An advantage that will continue to add steam and precedence.
From migrant workers to farmers, people are recognizing the dangers of poorly studied advancements, such as fertilizers, pesticides and more currently, genetically modified foods. The people mostly affected, but whose voices are usually not heard, are beginning to have representation in the form of media or through uprising in their own communities. Now, with the age of technology we are in, those gaps are closing in, and people are listening and banding together.
With green collar jobs, the space available for people of all backgrounds and disciplines is only growing. This makes it only natural that people will realize the endless advantages of being involved in such an expanding movement, with immediate personal opportunities, such as jobs, as well as long term health, environmental benefits, and most of all the personal empowerment.
Economically, most industries are stalled। In researching trends and advancements in comparison, on a larger scale, the green technology spectrum is rapidly picking up steam. It is estimated that this spike will continue to rise, enveloping more industries and skeptics, who may have once thought that this was going to be watered down, are thinking twice about where to invest. There are developments in Texas, at currently defunct oil fields, that are turning into wind farms. People are seeing the viable potential and the endless benefits.
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